MARKETING LIBRARIES SERVICES FOR SUSTAINABLE DEVELOPMENT OF ACADEMIC LIBRARIES IN KADUNA STATE, NIGERIA

ABSTRACT

This study examined marketing libraries services for sustainable development of academic libraries in Kaduna State Nigeria using Kaduna State University (KASU) and Ahmadu Bello University (ABU) Zaria as a case study. The field survey research design was used in this study. The instrument used for data collection was questionnaire. The population of this study consist of all undergraduate library and information science students of Kaduna State University (KASU) and Ahmadu Bello University (ABU) Zaria. A sample size of two hundred (200) undergraduate students in library and information science in two universities in Kaduna State. A total of one hundred and fifty one 151 copies of the questionnaire were retrieved and analyzed with simple table percentage, mean and standard deviation. It was found that there is need for marketing library services according to academic librarians to achieve the objectives of the library and to enlighten the users on the relevance of library use; several services were available for marketing; several techniques are been employed in marketing library services. It was also evidenced from the findings that the major problems militating against effective marketing of library services include: inadequate fund and lack of effective communication between librarians. The study revealed several strategies in enhancing of marketing library services, these strategies are trainings, seminars and organizing workshop to educate librarians on marketing library services. The study recommended that: More funds should be allocated to develop of libraries by parent organizations and Library management should expose librarians to marketing library services through trainings, conferences.

Tagged with: Abstract, Academic, Ahmadu Bello University, Development, Kaduna State University, Libraries, Marketing, Services, Sustainable