This study examines the impact of internet hip hop musicians’ life styles among the youths of Kawo new extension Kaduna. The objectives of the study is to examine the impact of internet hip hop musicians life styles on the youths of Kawo new extension Kaduna, perception of Kawo new extension youths on internet hip hop musicians life styles and to find out whether youths of Kawo new extension Kaduna adopt the life style of internet hip hop musicians. The modeling theory was adopted as the theoretical framework. Survey method was used for the study using purposive sampling techniques. Questionnaire was the instrument used for data collection. Out of 501 questionnaires administered, 470 were retrieved. Findings of the study revealed that the youths in Kawo new extension adopt the life styles of the hip hop musicians. In conclusion, the youths of Kawo new extension Kaduna imitates the mode of dressing of the hip hop musicians and how they speak. This study recommend that The hip hop musicians should adopt the use of good languages and decent dressings as majority of the youths tends to imitate their mode of dressings and how they speak. The research suggested that further studies should be carried out on perception of the general publics on the impact of internet hip hop musicians life styles on youths in Nigeria and evaluation of government impact on promotion of hip hop musicians in Nigeria.
1.1 Background to the study
The internet is a communication network among computers. It allows you to locate and retrieve information on other computers linked to the internet as well as send messages electronically to and from other people on the internet and elsewhere. When you use an internet software application, the client software will be either on your personal computer, the computer you log onto for access to the internet (your host) or yet another computer to which you connect in order to use client software you may not have on your computer.
The major tool viewers use to access the internet is the World Wide Web. It is based on technology called hypermedia. With hypermedia, information in one document can be linked to other, related documents. Linked information can consist of not only text and graphics, but audio and video information as well. WWW is an ambitious, exciting and powerful attempt to link connected information wherever it may be located on the internet, allowing the user to easily access and retrieve related files.
Internet is being used by all age group in Nigeria. It was introduced to help in official job and passing message to distance in short period of time, but in this current world now it is being used for all purposes like study, news, entertainment, music, videos games, research etc. Many youth today use internet to view the latest gist about hip hop musicians, such as their music, lifestyles, videos etc.
Hip Hop is a cultural movement by African-American expressed through the traditional elements of Ding, Ming, various forms of dance(breaking, popping, locking) and writing(graffiti art).Hip hop represents other aspects of culture as well, such as language and style of dress. Hip hop music became popular outside of the African-American community in 1980s after the rise of new media platforms and web 2.0 technology of the internet, fans would primarily consume the musical genre through social networking sites (SNS) beginning with Myspace evolving to notable mobile apps like YouTube, Worldstarhiphop, SoundCloud and Spotify.
The advent of hiphop, in Nigeria has been a welcome phenomenon, while some people believe it has created a massive and unappealing change in the life of the youths, insisting it’s slowly but surely wiping out the Nigerian culture coupled with the perception that the whole world is emulating America in a lot of ways, and Nigeria is no exception (Leadership Newspaper, 2014).
It is a known fact that in the 21stcentury, young Nigerians frequently citeJay-Z and other hip hop artist as their favorite artist. Hip hop music has provided a blueprint for every part of the world to appropriate and build new cultural formations that manifest in music and identity. Yet, the subtitle of Jay-Z’s Blueprint 2 album,“The Gift and The Curse” is an apt description for the complexity of the relationship between African American culture and Nigerian youth identity, which also impacts Nigerian popular music (Adeolu, 2011).
Hip hop in Nigeria dates back to the late eighties and early nineties. Groups and solo artists during that period include the likes of Junior & Pretty, Daniel, Danny Wilson, PlantashunBoyz, Remedies with members EedrisAbdulkareem, Eddy Remedy & Tony Tetuila’. It is estimated that 80-percent of urban youth in Nigeria can be reached through Hip-Hop, which encompasses rap, graffiti, dancing and fashion’ The late 90s and the 2000s saw a remarkable increase of artists and groups like Eldee da Don of Freestyle, Ikechuku, JJC and the 419 squad, D’banj and P-Square became a part of mainstream Nigerian music after the collapse of pop trends like Yo-pop. Most of the Nigerian youths who view the Biography of these musicians either through the internet or other means, or listen to their music usually try to adopt the lifestyles of these musicians into their own lifestyles either through dressing, speech and even how they walk without putting the society they belong to into consideration. However, ‘The availability of computers and cheap music editing software in the late 1990s and the 2000s enabled Nigerian musicians to achieve higher quality recordings, which quickly won over the Nigerian audience. (Ikonne U)
Hip hop in kawo is a trending activity as kawo has enough hip hop musicians which their music is aired within and outside kawo by the youths. Musicians from other areas and state collaborate with them to make new music. Hip-hop in kawo has also become an effective tool to communicate with youth under siege, using the language they understand. A Social consciousness hip-hop workers have used the microphone and their message to speak to the youth about crime, drugs and have conducted workshops in town halls addressing the youth about the dangers of dangerous living. Hip hop in kawo has gone beyond being just about music, but has actually become a brand, a lifestyle and culture that almost every youth in kawo aspires to be associated with, also 80-percent of youth in kawo can be reached through Hip-Hop, which encompasses rap, graffiti, dancing and fashion.
Kawo is one of the populated area in Kaduna North local government area compare to Doka, Malali, Ungwarrimi, Ungwarshanu, Ungwardosa, Kanawa etc. it has a population of more than sixteen thousand four hundred and sixty seven people according to 2016 population census. Among the population, there are three major tribes including other minority tribes. The most dominants are the Hausas with 40% followed by Fulanis with 25%, Gbagyi are 20% and the remaining 15% are other minority tribes which include Yoruba, Igbo, Jukun etc. (Hauwau’uEand Yusuf A.A)
Kawo lies within the territory boundary of Kaduna metropolis and situated in the north of Kaduna. Kawo extends southwards as far as unguwardosa, and to the north as far as unguwargbagyi and the old airport (now air force base). To the west, kawo extends as far as hayinbanki, while to the east, river Kaduna serves as a limit. In addition, kawo lies very close to the Kaduna-Zaria road.
The major source as the origin by which kawo derived its name was from a tree known as kawo in a Gbagy dialect. The kawo tree was quit dominant in the area. In those days, people travelling either by road or rail do ask the driver or colleagues “have we reached the tree (kawo)”. As a result the result was usually “MunKawo”, we have arrived. Thus the name kawo came to stay. (M.BSalau, 1992).
Today Kawo is the headquarter of a very large district known as Kawo district. This district however is not only made up of kawo but other important quarters include UnguwarDosa, RafinGuza, UnguwarGbagyi, New Extension (SabonKawo) etc.
However, this study attempt to find out the impact of internet hip hop musicians lifestyles on youth of kawo new extension Kaduna.
1.2 Statement of the problem
In Nigeria today, the youths have become a brain washed set of youths who think more of other peoples culture of such musician lifestyle viewed on the internet or their music and music videos aired on various satellite that are produced overseas and Nigeria. The hip hop music has affected the way many young people and even the elderly see themselves in Nigeria. Both male and female contemporary musicians want to be like Beyoncé, Akon, Jennifer Lopez, Lil Wayne, etc. by putting on skimpy clothes that expose all their natural endowments and clothes that don’t correspond with the weather just because they want to appear cool, ignoring the kind of society they belong.
However, many related research have been carried out by different scholars and researchers on this research work such as The Impact of Youth Hip-Hop and Spoken Word on Adolescent by Emily M. Johnson (2014), but this research work will focus on new area of study which has not been conducted by any researcher before which is the impact of internet hip hop musician lifestyle on the youths of kawo new extension Kaduna.
1.3 Objectives Of The Study
The following are the objectives of this study:
- To examine the impact of internet hip hop musician lifestyle on youths of kawo new extension Kaduna
- To find out the perception of youths of kawo new extension, Kaduna on internet hip hop musicians lifestyle.
- To find out whether youth in kawo new extension Kaduna adopt the lifestyle of internet hip hop musicians.
1.4 Research Questions
- What is the impact of internet hip hop musician lifestyle on the youths of kawo new extension Kaduna?
- What is the perception of internet hip hop musicians lifestyle by youths of kawo new extension, Kaduna?
- Do youth in kawo new extension Kaduna adopt the lifestyle of internet hip hop musicians?
1.5 Significance ofthe Study
The outcome of this study will educate the Nigerian general public on the impact of internet hip hop musician lifestyle on youths.
This research will also serve as a resource base to other scholars and researchers interested in carrying out further research in this field subsequently, if applied will go to an extent to provide new explanation to the topic.
1.6 Scope of The study
This study on the impact of internet hip hop musician lifestyle on youths will cover the content of popular foreign and Nigeria hip hop music and lifestyles of musicians with a view of identifying the lifestyle changes it causes on the youths of kawo new extension.
1.7 Definition of Terms
Hip hop: is a cultural movement by African-American expressed through the traditional elements of Ding, Ming, various forms of dance (breaking, popping, locking) and writing (graffiti art).
Youth: a young person who has not yet reached adulthood and refers to the time period before you become an adult
Lifestyle: typically reflects an individual’s attitudes, way of life, values or world view.
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