This study examines the “Role of Nigerian television Authority (N.T.A) and Liberty Television Kaduna In promoting Political awareness among residents of Narayi Community”. The methodology used in this study is the survey method, and it was found that residents of Narayi community watch political programmes on N.T.A and liberty Television and that the Nigerian Television Authority (NTA) and liberty Television air political programmes that make the residents of Narayi community know their political rights and privileges. It was however concluded that, most of the residents of Narayi community watch political programmes on NTA and liberty Television that will create awareness in them politically. It was recommended That Nigerian television authority and liberty television stations should initiate or start political programmes for youths, which was not there, instead of always exclusively designing the programe for adults. Nigerian television authority and liberty television stations should use instances from international political happenings for local learning.
1.0 BACKGROUND OF THE STUDY
Television is a powerful electronic medium that combines both sound and visuals. It cuts across diverse and heterogeneous audience, different religious and ethnic backgrounds according to Annan (2003), “Television has totally affected peoples thinking and perception about social and political issues at a time when communication has become the available instrument has become the available instrument used I reacting the masses.
Over the years, Television has dominated the world of communication (Annan: 2003). Many organization have used television for creating awareness, which is aimed at a particular objective (Pite, 2003). Not only that; the internet has come up as another invention that has made communication easy, and has brought people together and turned the world to a global village, just as predicted by Marshall Mcluham (1879)
According to Baron. (1999), internet communication refers to the number of different ways people can communicate over the world wide web. It includes chat rooms, email, instant messaging social networking sites.
The internet has been a key factor in driving globalization in recent years. Television, especially satellite Television has been one of the primary ways communication is achieved. This trend has been going on since the year 1990. For example, with the launch of MTV Arabic, where it shows how the use of skype aided internet communication (AL Gone, 2010).
Charles, E et all (1995) reveal that the role internet satellite television plays in globalization is driven by technology development and closer integration. Terry (2007) argues that television has a central place in globalization due to some reasons:
That Television organizations have increasingly globalised their operations to include promoting political awareness to National and International audience even if their programmes are Local. Secondly that the global satellite television infrastructure facilities information flow at global level. And that satellite television plays a key role in how we view events across the world in developing shared systems of meaning in political awareness.
However, the Local Television programming and broadcasting has also enjoyed a touch of globalization. In Kaduna state, Private Television broadcasting has gone beyond the traditional televisory to internet satellite televising. Their programs now go on air through cable satellite and internet sites like Youtube, V-tube, google play store e.t.c. They also employ the use of Skype to reach anyone in the world and communicate at the same time.
Liberty television Kaduna is a private independent station broadcasting from Kaduna. (www.liberty_tv.com). It started full commercial broadcasting in 2012 (www.liberty_tv.com) and withen two years of broadcasting has won the station of the year Award 2013 (www.liberty_tv.com) and the NBMA 2013 “best Station of the Year”
Liberty Television gives “vote for all” (its motto) Within the ambits of the Nigeria Broadcasting Commission code and the Nigerian Constitution. The Nigerian television Authority Kaduna Also Known as N.T.A is a Nigerian Government owned and party commercial broadcaster that was inaugurated in 1977 (www.liberty_tv.com) the Kaduna Office of the NTA Kaduna broadcast in both English and Huasa Languages.
Both NTA Kaduna and liberty Television to a large extent help in making the people in Nigeria and Kaduna State to get political awareness through programmes like: Inside the Senate, Politics today, political platform, political issues and the Nigerian Political circle.
Inside the senate is a programme that focuses on activities of senators representing each senatorial constituency and how their activities affect the people they represent. This programme creates political awareness among residents of Narayi Community. Also, Political Platform is a programme aired on NTA Kaduna every Tuesday to talk about issues concerning politics around Kaduna State. This is usually a discussion programme. This programme also create political awareness among residents of Narayi Community. Again, we have a programme done on liberty television every Monday morning called Political circle. This programme involves the residents of Kaduna State by making them call in during the programme so as to four out their own minds on the poltical aspect of their community.
The residents of Narayi community also participate in this programme by calling the telephone of the media house and contribute their own points. Lastly, we have poltics issues. This is another programme by the liberty Television. It is a vox pop programme that collects the views of the people on the street and file it to the media house for airing. The programme ask people various questions as far as politics is concerned in their community. This is done to create political awareness in Kaduna state in which Narayi community is part of.
All these programme are to give political education to the residents of Narayi community thereby creating a political awareness in them.
NTA Kaduna and liberty Television serve as a major tool through which the people were fully informed, educated, mobilized and persuaded to actively participate in the political decision making during transition period.
Political awareness is a key component in identifying (Scoth, 2000). It can also be used as a motivator towards making people realize where their political interest lies.
Political awareness according to Boomer (2010) is undertaking forces outside of yourself that wish to rob you of your freedom from their own financial, political or perverted gain. Tirebiter (2010) believes that political awareness is the ability to read into politician’s agendas by listening to how they are going to make the difference in running government policies.
Narayi community is at the southern part of Kaduna Metropolis with about 20,000 people (Emmanuel .A.; 2004). It was initially called Barnawa-Narayi, because it shared close coundary with barnawa community. Narayi community has different tribes like, Kaje, Kagoro, Adara, Bajju, Ikulu, Igbo and Yoruba and it is mostly dominated by Christians (Emmanuel A.; 2004). The Gbagyi’s is were sometimes found in Narayi community. Since the inception of Narayi, it was under the Kingship called Sarki. Narayi community is surrounded by other smaller villages like, Angwan Maigero, Kamzo, Karji and Barnawa community. (Emmanuel A.; 2004).
The Nigerian Television Authority (NTA) Kaduna and the liberty, Television Kaduna have influenced on promoting political awareness among residents of Narayi community, Kaduna. The stations do this by airing political programmes which residents of Narayi listen to.
1.2 Statement of Problem
The Nigerian Television Authority (NTA) and liberty Television are faced with various problems in relation airing political awareness programmes. These problems range from issues of ownership of the media and gatekeeping and agenda setting. For NTA Kaduna, which is a government owned media, they promote programmes that supports fully the activities of the ruling party. The political awareness programme. They air are the programmes they packaged as a result of the influence they are limited in explaining the activities of other political parties. This explains the cliché “He who plays the piper, dictates the tune”.
Another problem is that the owners of private television stations try to have a total control of the media house in contradiction with what the Broadcasting Corporation of Nigeria (BON) expect according to the law of the constitution.
1.3 Aims and Objectives
Below are objectives of the study;
- To determine the television stations watched by residents of Narayi community
- To find out the programmes residents of Narayi watch on television
- To find out if residents of Narayi community watch political programmes
- To find out what kind of Nigeria Television Authority (N.T.A) and liberty Television Programme do residents of Narayi Community view.
- To discover what type of political awareness programmes do residents of Narayi watch on NTA Kaduna and liberty Television Kaduna.
- To find out if NTA Kaduna and Liberty Television political programmes create awareness among any residents of Narayi Community.
- To identify which kind of political awareness does NTA Kaduna and liberty Television Kaduna political programmes create among residents of Narayi Community
1.4 Research Questions
- What television station do residents of Narayi Watch
- What programmes do residents of Narayi watch on television
- Do residents of Narayi watch political programme
- What kind of NTA Kaduna and liberty television programmes do residents of Narayi view?
- Which type of political programmes do residents of Narayi watch on NTA Kaduna and liberty TV Kaduna?
- Does NTA Kaduna and liberty television political programmes create awareness among residents of Narayi community?
- Which kind of political awareness does NTA Kaduna and liberty Television Kaduna create among residents of Narayi community.
1.5 Significance of Study
The study is significant because it updates knowledge benefit:
The general public and
Government of the Federation
The study is important because media practitioners gain from the research findings as it will expose them to what responsibilities media are to play in the society.
It also serves as reference material for future researchers who may want to expand or explore on study relating to this research.
The study assist people views on the role media play in promoting political awareness in Nigeria. It also draws the attention of government to empower electorate at the grass root level to participate in politics.
1.6 Scope of the Study
The scope of the study focuses on how Nigerian Television Authority (NTA) Kaduna and liberty Television Kaduna promote political awareness to their target audience through political enlightment programmes; and how they sensitize their audience on knowing their political rights. The study focuses also on how Nigerian television Authority (N.T.A) Kaduna and liberty Television Kaduna Create political motivation among their target audience. The scope of the study also focuses on how residents of Narayi Kaduna make use of political awareness programmes from NTA Kaduna and liberty Television Kaduna to gain political education. The scope is also on how political awareness programme make residents of Narayi know the mindset and programmes of their party leaders.
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