VIEWERSHIP OF THE PROMISE OF AN INDIAN TELEVISION DRAMA ON GOTV AMONG THE STUDENT OF MASS COMMUNICATION OF KADUNA POLYTECHNIC
This study examines the viewership of the promise of an Indian Television drama on Gotv among the Student of Mass Communication of Kaduna Polytechnic with the following specific objective; To find out the impact of the promise on the student of mass communication department in Kaduna Polytechnic, To find the frequency of the drama program viewing among the student of mass communication department in Kaduna polytechnic. Random sample technique was used to obtain data for study using structured questionnaire as an instrument for data collection findings of the study revealed that 71% agreed that the major theme of the promise is love, 19% holds a notion that the theme is romantic, 2% believes is all about hates while 8% sees it as pure display of greed. The study concludes that view ship of promise Indians drama has positively impacted on me students in mass communication. Study seconds that students should have more suspery, on their selves than watching of program.
1.1 Background of the Study
Drama is a mimetic representation of life combining in it the real and the fictional, art and reality, presenting the event and characters within a dimension of space and time. It combines the qualities of narrative poetry with visual arts, it is a narrative made visible (Krishna, 1987).
Drama is a composite art in which the written words of the playwright is concretized when it becomes the spoken words of actor on the stage. It involves the playwright, the actor, the audience, plot construction, characterization, dialogues, music, dance, posture, stage setting etc. (Deshpande, 200).
Theatre in ancient India was an important medium of communication. There were several dramatists in ancient India like Kalidasa and Bhasa who wrote many dramas. They wrote several dramas which made them immortal in the mind of India audience. Richard Solomon while discussing his typological analysis of inscription in India Epigraphy has mentioned that in the literary inscription we can find the reference of drama. It proves that drama was popular in ancient India. For that reason he said that drama was also referred an important medium of mass-communication of ancient world i.e. inscription (sudhakar et al., 1999).
Importance of the performers: They played an important role in popularizing drama in ancient India what were their ways of thinking? What was their vision towards acting? How they tried to communicate with the audience? How they tried to analyses the society? We can not get answers of the question from any inscription because these only had the reference of the dramas and the dramatists not of those who made the drama popular i.e. the performers. Natyasastra is a text which tried to depict the mind of the performers for the first time in the history of India drama. This paper will try to understand the mind of mentality of the theatre workers of ancient India in light of Natyasastra (Amin et al., 2004).
The India English Drama is supposed to have begun in the 18th century when the British Empire strengthened its power in India. It is taken to have started with the publication of Krishna Mohan Banerjee’s the persecuted in 1813. It is a social play which presents the conflict between the East and the West. The real journey of India English drama begins with Madhusudan Dutts. This is called civilization which was published in 1971. He also translated his play Rathnavali (1859) and Sermista (1859) originally written in Bangla in 1893. India English (Kaustav, 2001). RankinooDutt wrote his manipura trigged in 1893. India English drama exhibited its genius after a long time in the 20th century. The pre-independence era witnessed the emergence of many significant playwrights. They were Rabindranath Tagore, AurobindoGhosh T.P. KAILASAM, A.S.P AYYAR, Harindranath Chattopadhyaya, Bharati Sarabhai who made a tremendous contraction to the evolution and development of India English drama. R.N. Tagore and Sir Aurobindo Ghosh, the two great sage poets, are the first India dramatists of repute. Including Harindranath Chattopadhyaya, they are known as the “big three” who made an abiding contribution to the India English drama (Kaustav, 2011).
Kyahuaa Tera Vaada (The promise) is an English India Drama which tells the story of pradeep singh (Pawan Shankar) and Mona Singh (Mona Singh) family life. As a young couple who lives in Mumbai with their three children Bulbul, Rano and Rajbeer. Between their works, they try their best to find time for each other. But every time, their children create a wedge between them. Pradeep works in a multinational company and Mona is simple but ideal housewife. The plot revolves around their lives twelve year after their marriage (Pandey, 2014). Family is a strong social unit in where our very life is being mold, shaped and breakdown, and other possible influences on the viewer’s thus. This will be possible because this research will tend to seek for the viewer’s (audience of the drama) contributions, views and suggestions (Brody, 1980).
1.2 Statement of the problem
Numerous studies have been conducted on the influence of television viewing on the society, but very few of such studies however have been conducted in related to Indian English Drama (The Promise) among students viewership. Therefore, this study will tend to examine the viewership of The Promise (An Indian English Drama) among the students of mass communication departments.
1.3 Aim and Objectives
The aim of this project is to obtain information of the Viewership on “The Promise” an Indian Drama among Mass Communication students.
The above stated aim will be achieved through the following objectives respectively:
- To determine the level of viewership of The Promise among mass communication students departments in Kaduna Polytechnic.
- To find out the impact of The Promise (Indian Drama programme) on the students of mass communication departments in Kaduna
- To find out the frequency of drama program viewing among the students of mass communication departments in Kaduna
1.4 Significance of the Study
The study will serve as a contribution to the literature on the role of mass
media in informing and enlightened the general public. The funding from the study will provide feedback to various mass media, drama channels and social events programmers and Television channels both in Kaduna and on the global scale to be aware of influence, strength and also the weakness of their drama programme.
The recommendation from the study will provide a frame work for awareness to the mass media on how such a programme could enhance the enlightens of the people with regard to how it’s designed and packaged its drama programmes on a specific target audience as the case of students of mass communication.
1.5 Scope of the Study
The study focuses and intends to find out the influence of The Promise an India drama on GOTV on students of mass communication of Kaduna Polytechnic.
1.6 Research Questions
The research will be guided with the following research questions;
- What is the level of viewership of The Promise (Indian Drama program) among mass communication students departments in Kaduna polytechnic?
- What is the impact of The Promise (Indian Drama program) on the students of mass communication departments in Kaduna polytechnic?
iii. What is the frequency of drama program viewing among the students of mass communication departments in Kaduna Polytechnic?
1.7 Theoretical Framework
This study is hinged on the use and gratification theory. The theory deals with way in which different individuals use media and the gratification they derive from its use.
Folarin (2001:22) notes the theory is basically concerned with questions of who, which media, which content, under which condition and for what reason? Furthermore, the theory is concerned with what media people use, how the media are used, and what gratification learners expect from its usage.
The theory is an approach to understanding why and how people actively seek out specific media to satisfy needs.
Diverging from other media effect theories that question “what do media do to people?”, focuses on “what do people do with media?”
It assumes that audience members are not passive consumers of media. Rather, the audience has power over their media consumption and assumes an achieve role in interpreting and integrating media into their own lives.
Therefore, the main focus of the uses and gratification theory is to investigate how people use the media. It involves a shift to focus the purpose of communication to the viewers.
According to Doki et al (2009), the uses and gratification theory as the idea that media don’t do things to people but that people do things with media.
Uses and gratification approach also postulates that the media compete with other information services for audiences need satisfaction (Katz et al; 1974). As traditional mass media platforms and content, it is considered one of the most appropriate perspectives for investigating why audiences choose to be exposed to different media channels (Larose et al; 2001). The uses and gratification theory assumes that the users have alternative choice to satisfy their needs. The theory takes a more harmonistic approach to looking at the media uses.
Blumler and Katz (2006) believe that there is no merely one way that people use the media instead they believe there are so many ways or reasons of using the media as there are many media users. The theory emphasized that media consumer have a free will to decide how they will use the media.
The theory has help drama programmer to serve the audience in a positive aspect. This implies that one can measure not just how big the audience is but also what member are getting out from this Islamic programme.
Different Drama programmes are being viewed on many drama channels which help the audience to have alternative choice to satisfy their need by selecting any drama programme that will benefit them.
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