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Customer Relationship Management

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CUSTOMER RELATIONSHIP MANAGEMENT AND THE PERFORMANCE OF NIGERIAN COMMERCIAL BANKS: A CASE STUDY OF FIRST BANK PLC

May 9, 2020 No Comments ›› OpenBook

CUSTOMER RELATIONSHIP MANAGEMENT AND THE PERFORMANCE OF NIGERIAN COMMERCIAL BANKS: A CASE STUDY OF FIRST BANK PLC ABSTRACT This study was conducted to examine the effects of customer relationship management …

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